Cardano is now in it's Goguen phase which will allow smart contracts probably at the end of February. They develop an ERC20 converter to bring ERC20 tokens from the expensive Ethereum blockchain to Cardano. I heard that they assist early projects in the transition but can't find that source any more right now. Having IC funds and smart contracts on Cardano would save a lot of money for fees and for sure help grow the company much faster.

Article: https://cryptonews.com/news/cardano-upgrades-on-its-way-to-offer-better-tokenization-tha-9127.htm

Blog: https://iohk.io/en/blog/posts/2021/02/04/native-tokens-to-bring-new-utility-to-life-on-cardano/

Youtube (I don't understand most of it...): https://www.youtube.com/watch?v=ZmmzOSbl9Sc